Every business should have a website. A company that does not include their online presence in its top priorities is losing money. Websites bring crowds and customers to your business. If your company does not have a website yet, then hire someone who can create one for you.
But a website is only useful if it is tailor-made for the clients that you are aiming to get. Without these good qualities listed below, you will not capitalize on your presence online.
The attention span and patience of online browsers and users are becoming shorter and shorter. It only takes seconds before people will go back to search results and look for another website.
In line with this, you should build a website that appears in 5 seconds or less. The faster, the better. Some even go 1 second or quicker. This can be done through page optimization.
Do optimization of web images. You can decrease the size of photos that you upload or just download a plugin that reduces their sizes but does not decrease web viewing experience.
To measure the speed of your website, you can use Pingdom or GTMetrix.
Your website should give what your customers are looking for. They want to get it as soon as they clicked on your website. You can only keep them reading on the page that you created if you consistently show them the information that they want.
A major turn-off in a website is the simple errors that you see in them. Wrong grammar, incorrect spelling, and accumulation of too many words in a paragraph are things that you should avoid on your pages. Make your website as clean and as perfect as you can so that website visitors will not be turned away.
Great user experience
Do you know the feeling of getting inside a cinema? You are slowly walking along the aisle. The LED lights are on the sides and walls. And then you walk into the theater and see the big screen. And we cheer and smile and have joy when as we sit down and watch the movie.
This is what user experience is all about. You can only retain your audience if you give them a good feeling as they scroll down your pages.