A website is a useful tool for any company or business. Generally, a website is a group of pages with published content that is linked to one domain. For a business, it is a badge that gives a clear identification of what you are as a business, what your name is, what your products or services are, your company address, and your contact information.
What benefits can you get from having a website?
Additional earnings for your business
People do not only use the internet to watch videos, scroll down on social media platforms like Facebook or Instagram, and read tweets. People also go online to look for products and services. They use the internet to make reservations for trips and vacations like cheap Amsterdam hotels, tickets to the Amsterdam zoo or Van Gogh Museum.
According to an article posted on Forbes.com, businesses are missing out on the opportunity to get clients when they do not have an online presence.
If your name comes up on any search engine, then there is a high probability that customers may contact you and ask for more information about how they can get your services.
Who would you rather trust- a financial coach with just a business card or someone with a full website that they can look into to get to know him more?
To build a website means to establish yourself or your company as a business with credibility and integrity. Putting all your personal and contact information and address on your website also give searchers and website visitors a conviction that you are someone that is worth their money and time.
Cuts advertising costs
Regular paid advertisements can really take a fraction of your earnings. A website reduces your costs. Once you gain enough momentum to launch a website and be recognized as an authority site, you reduce your costs by thousands or even millions of dollars.
It is much like a store wherein people goes in and out without needing to be told what the service or product is. You become part of the norm as an online shop or a service provider. Business can just turn the funds into promotions of products through voucher codes and coupon codes.